The new Kia ProCeed merges stunning design with the space and versatility of a tourer in a five-door shooting brake body. The ProCeed was unveiled in Barcelona ahead of its 2018 Paris Motor Show public premiere, before going on sale in Ireland at the beginning of 2019.
Emilio Herrera, Chief Operating Officer for Kia Motors Europe, comments: “The ProCeed is a car that represents everything Kia stands for. This beautiful shooting brake body offers drivers an unmatched combination of design, space and versatility, representing a unique proposition in the mid-size family car segment. Engineered on European roads, for European drivers, the ProCeed will be engaging to drive. Built in Europe, to the highest standards of production, it also offers owners the reassurance of Kia’s unique 7-Year, 150,000-kilometre warranty.”
Carrying the name over from the second-generation Kia pro_cee’d three-door coupé, the new ProCeed has been designed, developed and engineered in Europe.
Matching the daring design and engineering which renders it the sportiest iteration of the new Ceed model family, the Kia ProCeed will be available exclusively as a GT Line or high-performance GT model.
Kia’s European design teams have created a confident and sporty design for the halo model of the Ceed family. Low, lean and lithe, its stance and proportions are different, sharing only its bonnet and front wings with the Ceed five-door. With its own individual style and character, every other panel is new. Yet the ProCeed features many of Kia’s now familiar design motifs, and its ‘family face’ is instantly recognisable. With the iconic ‘tiger nose’ grille and wide lower air intake, the castellated windscreen, and the brand’s inimitable mix of taut creases and curvaceous sheet metal, it is every bit the contemporary Kia.
Like the Ceed, the front of the ProCeed is built around precise, linear shapes, with ‘ice cube’ LED daytime running lights as standard, echoing the appearance of earlier Kia GT and GT Line models. The new model retains the same 1,800 mm width as the Ceed five-door hatchback, but features its own unique front bumper design.
The ProCeed offers more luggage capacity than many conventional compact family wagons – and even many tourers from classes above. The ProCeed’s boot is 50% more capacious than that of the Ceed five-door hatchback. With no boot lip and a lower ride height than the Sportswagon, the low lift-over height of the shooting brake tailgate also makes it remarkably easy to load and unload.
While the Ceed Sportswagon’s boot is marginally larger, the ProCeed offers identical versatility features, making it one of the most usable cars in its class.
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